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BrainIQ

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Case study · Web & software development

An IQ testing platform that turns free tests into paid certificates

BrainIQ came to us with an idea: a professional online IQ test that anyone can take for free, with the option to pay for their exact score and an official certificate. We designed and built the whole platform, front end and back end, including the payment system and an admin panel to run it.

Client
BrainIQ
Industry
Online assessments
What we did
Design, front end, back end, payments
mybrain-iq.net
BrainIQ IQ test website homepage designed and built by Digibiz
The homepage leads with a clear promise, a live score report preview and a single call to action.

The brief

What BrainIQ needed

The client wanted a website where people could take a properly structured IQ test, see how they performed and buy a certificate to prove it. For that to work, the platform had to do three things well.

  • Feel credible. People will only pay for a result they trust, so the test and the brand had to look and feel professional.
  • Make paying easy. A secure, simple checkout to unlock the full score and certificate.
  • Be easy to run. The client needed to manage the website themselves, without calling a developer for every change.

The solution

What we built

A complete online IQ test

A 50-question assessment across five cognitive domains: pattern recognition, numerical reasoning, verbal analogies, spatial reasoning and logical deduction.

Instant results

Every test is scored the moment it is finished, with a free performance band so people see value before they are asked to pay.

Secure payment gateway

A smooth checkout lets people pay to unlock their exact IQ score, full analytics and a certificate, with payments going straight to the client.

Personalised certificates

A premium certificate design with each person's name, score, date and a unique certificate ID, delivered after purchase.

Admin back end

A custom control panel so the client can manage the website's settings themselves, without needing a developer for everyday changes.

Built to convert on any device

A fast, mobile-first design with trust signals throughout: a sample certificate, example questions, testimonials and clear pricing.

The journey

From free test to paid certificate

We designed the site around one simple journey: try the test for free, see your result band, then unlock the full picture.

mybrain-iq.net
BrainIQ three-step process: take the test, see your band, unlock your certificate
A three-step process explains exactly what is free and what is paid.
mybrain-iq.net
Example IQ test questions on the BrainIQ website
Example questions let visitors try the format before they start.
mybrain-iq.net
BrainIQ cognitive domain breakdown showing scores across five areas
Results are broken down across five cognitive domains.
mybrain-iq.net
Personalised BrainIQ IQ certificate available to purchase
The certificate is the product, so it is shown front and centre.

Building trust

Content that gives people a reason to stay

Beyond the test, we added content that keeps visitors engaged and makes the brand feel established, from global IQ data to real feedback from test-takers.

mybrain-iq.net
Average IQ by country table on the BrainIQ website
An "average IQ around the world" section adds interest and shareability.
mybrain-iq.net
BrainIQ customer testimonials section
Testimonials and ratings reassure people before they buy.

The result

Live and generating revenue

BrainIQ launched successfully and is generating revenue from certificate sales. Visitors can take the test, get instant results and pay securely, all in one smooth journey, while the client runs the platform day to day through their own admin back end.

  • Custom front end and back end
  • Secure payment gateway
  • Personalised certificates
  • Admin panel for the client
  • Mobile-first, fast design
mybrain-iq.net
BrainIQ call to action and footer
A final call to action and clear footer navigation close every page.

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